1) Advertising is a form of communication that tries to increase the consumption of a product or service, insert a new brand or product into the consumer market, improve the image of a brand or reposition a product or brand in the mind of a consumer.
2) It includes in-depth research, analysis, and studies of numerous disciplines, such as psychology, neuroanatomy, sociology, anthropology, statistics, and economics.
3) Historically, the most common form of advertising was the oral expression.
4) In Babylon was found a clay tablet with inscriptions for a trader of ointments, a scribe and a shoemaker dating from 3000 BC.
5) Already since the Egyptian civilization, Thebes knew epochs of great economic and religious splendor; this prosperous city is credited with one of the first advertising texts.
6) The phrase found in an Egyptian papyrus has been regarded as the first advertising document.
7) Towards 1821 was found in the ruins of Pompeii a wide variety of graffiti-style ads that speak of a rich advertising tradition in which you can see vendors of wine, bakers, jewelers, weavers, among others.
8) In Rome and Greece, the development of the tout began, who announced in a lively voice to the public the arrival of boats laden with wines, food, and others, and that were sometimes accompanied by musicians who gave these the right tone for the opening speech.
9) This form of publicity continued until the Middle Ages. In France, the owners of the taverns used bells and horns to attract the clientele.
10) In Spain, they used drums and bagpipes.
11) In Rome, two new media emerged: the Album and the Bellus.
12) The Album consisted of a white surface on which it was written; whether they were parchments, papyrus, or whitewashed walls. Any white surface would serve to publicize merchandise, announce shows, announce slave sales, and communicate political decisions.
13) The Bellus, considered the predecessor of the poster, was smaller than the album. Once the message had been written on it, it would stick to the wall.