1) The company Adidas, founded in January 1949, has its origins in the previous companies of the family Dassler: “Gebrüder Dassler Schuhfabrik.”
2) The “Gebrüder Dassler Schuhfabrik “was founded at the beginning of the decade of 1920 in Germany by Adolf “Adi ” Dassler together with his brother Rudolf “Rudi” Dassler.
3) Adi was the introverted artist and Rudi the public relations officer.
4) Adi and Rudi managed to place their products in the German athletics team.
5) The master blow was to sponsor Jesse Owens, the athlete who dazzled at the 1936 Olympic Games in Berlin. That year, Dassler persuaded the American sprinter to use his handmade nails at the Olympics. After the four Owens gold medals, the name and reputation of the Dassler shoes became known to the world’s athletes and their coaches.
6) The businesses were successful, and the Dasslers sold 200,000 pairs of shoes each year before the Second World War.
7) Today Adidas is one of the largest suppliers of sporting goods, with an income of more than 14 534 million of US dollars (2014) and about 60 000 employees.
8) The brand alone has a value of 6 800 million of US dollars, which makes it the second most valuable brand among sports corporations.
9) In August 2005, Adidas declared its intention to purchase its rival Reebok for 3.1 billion dollars. After carrying out the operation, the purchase of Reebok allows Adidas to reinforce the position of the company in the United States and to get closer to Nike.
10) On April 11, 2006, Adidas announced an agreement for eleven years to be a supplier of the NBA’s official apparel. Adidas also signed a contract with several famous NBA players, among the most prominent Derrick Rose, Kevin Garnett, Tim Duncan, Jrue Holiday, Tracy McGrady and Dwight Howard.
11) On October 1, 2016, the Dane Kasper Rorsted replaces Herbert Hainer in the direction of Adidas.